Change Management Lessons from Rosa Parks

Yesterday was Rosa Parks’ birthday.  Every bus and train in Washington, DC had a sign reserving a seat for Rosa. After seeing this on social media, I began to think about what change and communications lessons we can learn today from her single act of defiance—refusing to give up her bus seat in Montgomery, Alabama.

Rosa’s impact was not accidental; it was the result of strategic communication, careful planning, and an unwavering commitment to change. Her approach offers valuable lessons for leaders in corporate America, especially in the accounting industry, where transformation often requires both courage and strategy.

Clarity and Simplicity
Parks’ message was clear: the system was unjust, and change was necessary. Whether driving cultural transformation or rolling out new initiatives, leaders must communicate with clarity. Employees need to understand not only what is changing but why it matters.

Strategic Storytelling
Parks became the face of the civil rights movement not just because of her actions, but because of the narrative built around her—she was seen as relatable, respectable, and steadfast. In business, leaders can use storytelling to connect emotionally with teams, helping them see themselves as part of the larger vision.

Collective Action
Parks’ decision sparked the Montgomery Bus Boycott, a well-organized movement that led to significant change. Successful corporate change also relies on building coalitions. Leaders should engage employees, gain buy-in, and ensure everyone understands their role in making transformation successful.

Consistency and Persistence
Change does not happen overnight. Parks remained committed despite resistance, reinforcing her message over time. Similarly, leaders must reinforce key messages through multiple channels and lead by example to create lasting impact.