The Hidden Driver of Performance
Culture is often seen as intangible—a feeling, a vibe, or an abstract concept that’s hard to measure. But in reality, culture is a strategic asset that directly impacts organizational performance. At AGH Consulting Group, we define culture as the set of shared values, beliefs, and behaviors that shape how work gets done in an organization. It influences decision-making, employee engagement, and ultimately, financial performance.
The Data Speaks
Research consistently shows that companies with strong, well-aligned cultures outperform their peers. For example:
Organizations with strong cultures see a 4x increase in revenue growth. (Forbes, 2023)
Companies on Fortune’s ‘100 Best Places to Work’ list outperform the S&P 500 by nearly 2x. (Great Place to Work, 2022)
82% of CEOs say culture is a competitive advantage. (Heidrick & Struggles, 2021)
Clearly, culture isn’t just about making people feel good—it drives measurable business results.
Measuring culture with the Alignment Atlas® Culture CURV™
Despite its impact, many organizations struggle to assess and shape their culture. The Alignment Atlas® Culture CURV™ is a diagnostic that measures culture in four dimensions, helping organizations identify misalignment and create a roadmap for cultural transformation.
Culture isn’t a “nice-to-have”—it’s a business imperative. When measured and strategically aligned, culture fuels performance, engagement, and growth.
How to use Culture CURV™ data
Identify cultural strengths and gaps
Many firms assume they know their culture, but misalignment often exists between leadership’s perception and employees’ reality. The Culture CURV™ assessment pinpoints areas where culture is thriving and where adjustments are needed to support strategic goals.
Align culture with business performance
Research shows that strong, well-aligned cultures drive higher revenue, improved retention, and better client satisfaction. By measuring cultural dimensions, firms can ensure that values, behaviors, and goals are working in sync to fuel performance.
Create a roadmap for change
Understanding culture is just the first step—transforming it requires a structured approach. The Culture CURV™ assessment provides a tailored roadmap, outlining specific actions to strengthen alignment, improve engagement, and enhance organizational effectiveness.
Support Mergers & Acquisitions
Cultural clashes are a top reason M&As fail. The assessment helps firms proactively integrate teams by identifying shared values and potential friction points, enabling smoother transitions and long-term success.
Provide a benchmark for growth
With a consistent measurement process, firms can track progress over time, ensuring that cultural initiatives aren’t just one-time efforts but ongoing strategies for success.
By leveraging the Culture CURV™ assessment, organizations can take a strategic, measurable approach to culture—transforming it from a “soft” concept into a performance-driving advantage.
what’s inside counts